Media relations


Speaking the Language of the Media

 

Every day journalists and editors are flooded with news and information. Press releases, technical texts and invitations from all kinds of communication platforms continually increase in their diversity and circulation speed. The main challenge for all PR-experts: gaining the editors’ recognition and getting into the press. In order for that to happen, the content needs to be attractive for editors and of value to the readers. An objective and professional preparation of the content is a necessary basic.

 

epr raises public awareness for your issues. Looking through the eyes of the reader and getting the right feeling for story-telling and messages is all that matters. Our experience of many years working in the editorial business, our wide-ranging international network of journalists and our close contact to renowned technical and daily press help us to fulfill our task.  

Services Media Relations

  • Influencer management / creation and maintenance of press mailing lists
  • Theme-setting (finding topics) / storytelling
  • Editorial and theme-planning / editorial calendar
  • Press releases / professional articles / user-/reference reports / reports
  • Interviews / expert statements
  • Newsletters / whitepapers 
  • Press conferences / round-table discussions / workshops for journalists / visits to editorial offices
  • Fireside chats / background discussions / fly-in
  • Trade fair PR (preparation, supervision, und follow-up)
  • Cross-media-publishing (print, online, mobile and app)
  • Media monitoring / clipping service 
  • Media resonance analysis / PR success monitoring
  • Media training
  • Radio campaigns (content creation / implementation)