Media relations
Every day the desks of journalists and editors are flooded with press releases, bylined articles and invitations, also due to the increasing amount of communication channels. Therefore, your information must stand out to catch the editor´´´ s attention. Best case, it is a newsworthy story, but in any case, it has to be something interesting!
We are convinced that your text has to be as good (meaning relevant, interesting and/or entertaining) so readers will be looking forward to the next article, issue, newsletter or blog entry.
We are not only experienced writers and specialist authors. We also foster good contacts to the editorial offices. Therefore, we know how to place our customers' topics with the right media at the right time.
Online, print or social - we prepare the content according to the target group and distribute it through the most relevant channels. Good ideas and contacts are crucial to our successful media relations.
our competencies and services
- Conception, consulting
- Excellent contacts to editors
- Creation and maintenance of distribution lists in DACH
- Handling press inquiries
- Theme-setting and storytelling
- Editorial planning
- Influencer management
- Cross-media-publishing (print, online, mobile and app)
- Press releases, bylined articles, case studies, interviews, reports, expert statements, newsletters, whitepapers
- Creation and management of product test program
- Press conferences, round tables, workshops for journalists, press tours, fireside chats, fly-ins
- Product launch events, product events, webinars
- Testimonial PR
- Trade shows: content creation, interviews arrangements, marketing support
- Ad planning
- Media monitoring, media resonance analysis, PR success monitoring
- Competition analysis
