The Communication Between Global Companies is Limitless
The number of companies which are internationally active or planning to relocate to a foreign country due to globalization is steadily increasing. Therefore Public Relations has to adapt to the different needs and conditions of the target countries in form, content, and use of media in order to gain international acclaim.
It is not enough to simply reapply a communication concept designed for the German market or to translate press texts to the respective national languages to attract international attention.
A successful implementation of international public relations depends on those responsible for PR having accurate knowledge of national media cultures and their political, economical and cultural idiosyncrasies.
Internationalization requires value-added public relations. We would be pleased to advise you personally on designing structures and processes to create a solid and practical international communication strategy and to support you in the implementation of a focused PR measure.