Innovative Jabra sport headphones available in 25 international Capi airport shops



Jabra collaborates successfully with Capi

Breda/Hoofddorp, 22 December 2016.
Jabra works closely with the Dutch company Royal Capi-Lux, the leading airport retailer of consumer electronics. The collaboration kicked off in September with the Jabra Sport Campaign in 25 Capi stores in Europe and South Africa, with a focus on Jabra’s professional sport headphones Jabra Sport Pulse Wireless and Coach Wireless in Special Editions. In November the successful campaign was expanded with the rollout of the true wireless earbuds Jabra Elite Sport - Capi being one of the first launch partners with a wide in-store presence. The collaboration with Capi enables the Jabra brand to increase the presence of their sound solutions for consumers in the retail sector nationally and internationally.

Jabra has globally increased its visibility in the consumer electronics trade: From September 2016 on the sound expert has been collaborating with Capi, the leading airport retailer in consumer electronics. Consumers are able to get Jabra intelligent sports headphones such as Jabra Elite Sport and the special editions of Jabra Sport Pulse Wireless and Sport Coach Wireless in 25 international Capi airport shops.

The sound expert has trained the Capi employees on the different products. “Jabra views Capi as a strong and reliable partner with high-visibility. Therefore we are looking forward to future collaboration possibilities with Capi”, explains Wim Verhoeven, Sales Manager Benelux at Jabra Consumer.

The Dutch company Capi has been globally present as an electronics retailer at airports since 1957. “We see a successful cooperation with Jabra: Jabra’s innovation in true wireless headphones with the Jabra Elite Sport perfectly complements Capi’s concept tailored to offering travellers an inspiring and exciting shopping environment“, adds Peter Wiggers, Managing Director Royal Capi-Lux.

The Jabra products will be available in Capi stores of following airports: Amsterdam Schiphol Airport (Netherlands), Copenhagen Airport (Denmark), Oslo Gardermoen Airport (Norway), Johannesburg International Airport (South Africa), Cape Town International Airport (South Africa), Frankfurt Airport (Germany), Munich Airport International (Germany), Berlin Airport Tegel (Germany), Stockholm Arlanda Airport (Sweden) and Gothenburg Landvetter Airport (Sweden).

About Capi

Capi, The Travellers Electronics Company - part of B&S - was originally established in 1894 and currently has its headquarters in Hoofddorp, The Netherlands. Capi is one of the founders of the Amsterdam Airport Shopping Centre and has been active in airport retailing since 1957. Capi is active with 27 shops at 10 airports throughout Europe and South Africa and with franchise locations in Ukraine and China. Capi is the leading electronics airport retailer and B2B distributor for airport retailing in electronics.

About Jabra

Jabra is a leading international developer and manufacturer of a broad range of communications and sound solutions committed to let people hear more, do more and be more than they ever thought possible. The consumer and business divisions of Jabra markets corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality. Jabra employs around 1000 people worldwide and in 2015 produced an annual revenue of DKK 3,229 million.

Jabra is the brand of GN Audio, a subsidiary of GN. As part of the GN group Jabra has a reputation for innovation, reliability, and ease of use that goes back almost 150 years. GN comprises a unique portfolio of medical, professional & consumer sound solutions that makes life sound better through its research, insights, and expertise in sound. GN operates in more than 90 countries across the world, has more than 5,000 employees and is listed on Nasdaq Copenhagen.

Customer Contact
Jabra, Boschstraat 34A, NL-4811 GH Breda,
The Netherlands

Wim Verhoeven, Sales Manager Benelux, Mobile BE +32 475 999 296 | Mobile NL +31 627 219 151 mail:

Press Contact
epr - elsaesser public relations
Maximilianstraße 50, 86150 Augsburg

Sophia Druwe, tel: +49 (0)821/4508-7919, Fax: + 49 (0)821/4508-7920, E-Mail:



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